OPSTAAN!
38 Episodes for teenagers
| Concept | Script | Casting | Production | Direction |
We were challenged to keep the attention of teenagers for a period of 40 days of reflection. To do this, we developed the teen series 'Stand up' commissioned by Tear. During this 40 day period, teenagers followed the adventure of fictional characters Nadim, Lucas, Benthe and Yara on a daily basis. Nadim’s three friends supported him in the search for his Syrian brother. The short videos ended each day with a vlog from Lucas, in which he asked the viewer a question that invited the viewer to delve deeper into justice, the refugee issues and reflection. The videos were ideal to watch with family, in class or with friends and then to engage in conversation.
Strategy
By creating this series, we were able to pose questions to delve deeper at the end of each 3 minute episode. The characters and questions were targeted at teenagers who are often a forgotten target group and yet are our future leaders. We hoped then that these questions would invoke conversation amongst families, eventually reaching a larger audience.
Concept
The concept was to take a difficult issue and get teenagers to start exploring solutions by posing the question in a fictional show with added effects that had viewers sitting on the edge of their seats.
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Content
The content consisted of 38 episodes of 3 minutes. Easy to watch and ending with a thought provoking central question at the end of the episode; enough conversation material for a discussion over dinner.
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