Sustainability is perhaps the most discussed topic of the 21st century. So how do we balance discussing sustainability without information overload or information fatigue.  Or feelings of being overwhelmed and therefore frozen into inaction. 
 
To combat this, seven partners organized the event 'Groen Geloven' (Green Faith), an event in which tools were offered for young and old. In the belief that sustainability is all about doing justice within your personal (religious) beliefs, this event was set up to challenge people to adopt a personal lifestyle in which you take care of creation. 

VDH Concepting guided the creative process with the partners to develop a strategy, storyline, theme and main program for this movement and event. The partners were cautious in advance in the use of ticket sales. It was hoped that 400 cards would be sold in 4 months. Nothing could be further from the truth. With a sale of 550 tickets after 2 months, the ticket service had to report that it was completely sold out. 
Never say you can't make sustainability mainstream :).